Predictable pricing.
Built to scale with usage.
Free to evaluate. Self-serve Starter and Growth tiers for teams shipping campaigns. Custom when you need pooled consumption with SSO, audit logs, and a dedicated CSM.
Free
For evaluating the platform.
- 1,000 monthly tracked users
- 100 Platform credits · 50 AI credits
- 3 active segments · 2 seats
- 1 source · 1 destination
- Community support
Starter
For growing teams getting to first activation.
- 10,000 monthly tracked users
- 5,000 Platform credits · 500 AI credits
- 10 active segments · 5 seats
- 3 sources · 3 destinations
- Basic AI Copilot
- Email support
Growth
For teams running real activation campaigns.
- 50,000 monthly tracked users
- 25,000 Platform credits · 2,500 AI credits
- 50 active segments · 15 seats
- Unlimited sources & destinations
- Full AI Copilot
- 99.5% SLA · priority email support
Custom
For teams who need more than the Growth tier.
- 250,000+ monthly tracked users
- Custom Platform & AI credit pools
- Unlimited segments & seats
- SSO/SAML · audit logs · custom DPA
- 99.9%+ SLA · dedicated CSM
- Custom contract & pooled consumption
Monthly tracked users above plan limits auto-bill at the tier rate ($5 / $3 / $1.50 per 1,000 MTUs). Need more credits? Buy a Platform or AI credit pack from your dashboard — no plan change required.
Two meters. One bill.
We meter what scales with the value you get from the platform — not what scales with our infrastructure.
Monthly Tracked Users (MTUs)
A distinct user_id that fires at least one event in the month. Tier-defining; overage auto-bills at a fixed per-1,000 rate that drops as you move up.
Platform credits
One currency for every non-AI action: events ingested (1 per 1,000), destination syncs, segment computes, landing-page renders, and outbound webhooks.
AI credits
A separate currency for anything an LLM touches: Copilot turns, AI rule suggestions, AI page generation, embeddings, and lookalike model builds.
Every dimension, side by side.
Pricing FAQ
How does the two-currency model work?
Two meters, one bill. Platform credits cover non-AI actions: events ingested (1 credit per 1,000), destination syncs (1 per sync), segment computes, landing-page renders, and webhook deliveries (1 per 100). AI credits cover anything an LLM touches: a Copilot turn, an AI rule suggestion, AI page generation, product embeddings, and lookalike model builds. Each plan includes enough of both for typical usage.
What counts as a monthly tracked user (MTU)?
A distinct user_id that produces at least one event in the calendar month. Anonymous visitors with a stable client ID count. The same user appearing in multiple months counts once per month. MTUs are the size dimension and the only meter that auto-bills overage.
What happens when I run out of credits?
Platform credits soft-block with a 24-hour grace window — you get a prompt in-app and over email to buy a Platform Credit pack. After grace, ingestion is throttled (never dropped) and sync jobs queue. AI credits hard-stop AI features only (Copilot, AI page generation, etc.) — non-AI workflows keep running.
Do credits roll over?
No. Credits reset at the start of each billing period. Annual plans get 12× the monthly allowance drawn down month-over-month with no rollover beyond the month. This is the standard pattern (Notion, HubSpot, Intercom) and keeps pricing legible.
Can I switch tiers mid-month?
Yes. Upgrades take effect immediately and prorate cleanly. Downgrades take effect at the next billing cycle — you keep the full benefits of your current tier through the end of the month.
Do you take payment up front?
The Free plan is free. Starter and Growth bill monthly via Stripe (or annually with a 20% discount). Custom is invoiced under a pooled-consumption contract — get in touch.
What is included in the Custom tier?
Custom rolls our Business and Enterprise tiers into a single sales-led conversation. You get SSO/SAML, audit logs, a 99.9%+ SLA, dedicated CSM (and TAM at enterprise scale), and a pooled-consumption commercial model with quarterly true-ups.