Customer intelligence,
engineered for real-time.
SegOps ingests every customer signal as it happens — and turns it into AI-powered segments your team can ship to ads, email, and product. Built for modern commerce.
Segmentation that thinks for itself.
Stop hand-crafting cohorts in spreadsheets. SegOps watches every event, learns who matters, and keeps audiences in sync with the world in real time.
AI rule generation
Describe the audience in plain English. SegOps proposes the precise rule, simulates reach, and writes the query — you approve.
Streaming pipelines
Ingest, score, and activate at the speed of the event. Members enter and exit segments as their behavior changes — no batch jobs.
Predictive scoring
Built-in LTV, churn, and propensity signals surface high-value cohorts before your competitors notice them.
Segment-as-code
Every segment is versioned, reviewable, and reproducible. Roll back. Diff. Deploy via API.
Schema-aware AI
The AI reads your event schema, not your row-level data. Suggestions are grounded in what you actually track.
Live reach simulation
See match count and demographic split before a segment ever runs in production.
Describe it. Ship it.
No SQL required.
Ask in plain English. SegOps reads your schema, suggests rules with confidence scores, and previews the impact before you commit. Power users still get the full SQL and SDK — but it's no longer the only path.
- Behavioral, attribute, and predictive rulesMix event frequency, user properties, and AI-scored predictions in a single rule.
- Live preview & reach simulationSee match count and audience composition before the segment ever runs.
- Drift detectionWhen a segment’s composition changes, SegOps alerts you — and suggests a fix.
From event to activation in under a second.
A streaming-first data plane processes events as they happen. Every segment is a continuously evolving query, not a nightly batch.
Questions about Customer Intelligence.
How is Customer Intelligence different from a traditional CDP?
Traditional CDPs are batch-first databases with light segmentation on top. SegOps is built around a real-time event stream and an AI rule engine. Segments evaluate continuously and predictive scores are inline. You also keep your warehouse as the source of truth — we don't lock your data in.
What sources can I send events from?
Anything that can hit a REST endpoint. We ship official SDKs for TypeScript, Go, Kotlin, and Swift, plus first-party Shopify ingestion. Events flow through a realtime event pipeline into our analytics warehouse.
Is the AI sending our data to a third-party model?
The AI Rule Studio reads your event schema — column names, types, and aggregates — never your raw row-level data. We use Anthropic's Claude for generation; if that's not acceptable for your environment, talk to us about BYO inference.
Where can I activate segments today?
The first wave of activations are CSV/Parquet export, outbound webhooks, and adapters for Klaviyo, Braze, and TalonOne. Production-grade native connectors arrive as customers ask for them.
Can I roll back a segment change?
Yes. Every segment is versioned. You can diff and roll back from the UI or via the API.
Better segments, better commerce.
Start free. Scale when your data does. Talk to a human whenever you need one.