SegOps Documentation
SegOps is the customer intelligence platform connecting users, products, and AI discovery. Three pillars on one event stream — Customer Intelligence, Product Intelligence, and Discovery Intelligence — to ingest events, build audiences, enrich products, and measure how you show up in AI search.
Send your first event and compute your first segment in 5 minutes.
⚡Build a SegmentCreate behavioral audiences with the visual rule builder or AI chat.
📡Track EventsIngest behavioral events via REST, SDK, or Shopify webhooks.
🔗Activate ConnectorsSync your audiences to Klaviyo, Braze, TalonOne, or export as CSV/Parquet.
Three Modules, One Platform
Real-time user segmentation — behavioral rules, the AI builder, copilot, and activations.
Module 2Product IntelligenceA dynamic product catalog, product segments, and optimization scoring.
Module 3Discovery IntelligenceTrack how AI engines describe your brand, monitor competitors, and ship citation-ready Vibe Pages.
What is SegOps?
SegOps turns raw behavioral data into actionable audiences. Here's the core flow:
Your app sends events (purchases, page views, signups) via REST API or SDK.
You define conditions — event counts, recency, property values — with AND/OR logic.
Background workers evaluate every user against your rules and persist results to the analytics warehouse.
Connectors automatically push membership changes to Klaviyo, Braze, TalonOne, or an export.