SegOps AIDocs

Analytics Dashboard

The Analytics dashboard gives you full visibility into your segmentation operations — from event volume and user growth to activation health and AI query usage.

Navigate to Analytics in the sidebar. The dashboard is organized into six tabs:

Overview Tab#

The Overview tab provides a high-level summary of your segmentation operations:

  • Total segment members — sum of all current memberships across all segments
  • Segment size trends — line chart of member counts over time, one line per segment
  • Top segments by size — ranked list of your largest audiences
  • Recent computes — log of the last N segment recomputes with duration and member count

Events Tab#

The Events tab shows your ingestion activity:

  • Event volume timeseries — hourly/daily event count, selectable 24h / 7d window
  • Top event types — bar chart of the most frequently ingested event types
  • Ingestion errors — count of dropped events by error type (schema violations, malformed payloads)

Users Tab#

Understand your user population over time:

  • New users — users seen for the first time in a given window
  • DAU / WAU / MAU — daily, weekly, and monthly active users based on any event activity
  • User growth trend — cumulative unique user count over time

Activations Tab#

Monitor the health of your activation connectors:

  • Sync logs — chronological list of all sync events with status, user count synced, and duration
  • Connector health — status indicator for each connector (active / error)
  • Error details — expandable rows with the last_error message for failed syncs

AI Queries Tab#

Track usage of the AI segment builder:

  • Query volume — number of AI builder prompts submitted per day
  • Success rate — percentage of prompts that produced a valid DSL definition
  • Top prompts — most common prompt patterns used by your team
  • Applied rate — percentage of AI-generated definitions that were saved to a segment

Competitors Tab#

The Competitors tab is available if Competitor Intelligence is enabled for your tenant. It shows:

  • Competitor leaderboard — win rates against tracked competitors
  • Snapshot history — competitor intelligence data over time
  • Alerts — notifications when win rates change significantly
ℹ Note
Competitor Intelligence is an add-on feature available on Business and Enterprise plans.

Date Range Selection#

All charts in the Analytics dashboard support date range filtering. Use the date picker at the top of the dashboard to select a custom range or choose a preset (Last 7 days, Last 30 days, Last 90 days). Data is queried live from the analytics warehouse.